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Slogan and Trademarks | BCEL

Slogan and Trademarks


 

BANQUE POUR LE COMMERCE EXTERIEUR LAO PUBLIC

Red

Red is the main color of BCEL representing power, development and victory.

Blue

Blue is a subsidiary color of BCEL defined as wealth and optimal benefits provided for customers and investors

Yellow

Cassia Fistula flower

Yellow Cassia Fistula flower represents an amulet that gives luck, richness and civilisation

(Remark: all 4 petals on the Cassia Fistula flower must be yellow in color)

​White

White represents honesty and transparency in services

BCEL

BCEL stands for  BANQUE POUR LE COMMERCE EXTERIEUR LAO PUBLIC

Circle border

The outer circle border on the logo represents stability and harmony just like how the earth never stops spinning.

 

BCEL Slogan:   "Modern Quick Reliable"

 

Slogan

Definition

Modern 

Advanced methods, technology and sophisticated workforces  

Quick 

Convenient, quick,  clear and accurate one-stop services

Reliable

Strength, reputation, stability, reliability that are accepted both domestically and internationally