Slogan and Trademarks

BANQUE POUR LE COMMERCE EXTERIEUR LAO PUBLIC

Red	Red is the main color of BCEL representing power, development and victory.
Blue	Blue is a subsidiary color of BCEL defined as wealth and optimal benefits provided for customers and investors
Yellow Cassia Fistula flower	Yellow Cassia Fistula flower represents an amulet that gives luck, richness and civilisation (Remark: all 4 petals on the Cassia Fistula flower must be yellow in color)
White	White represents honesty and transparency in services
BCEL	BCEL stands for BANQUE POUR LE COMMERCE EXTERIEUR LAO PUBLIC
Circle border	The outer circle border on the logo represents stability and harmony just like how the earth never stops spinning.

BCEL Slogan: "Modern Quick Reliable"

Slogan	Definition
Modern	Advanced methods, technology and sophisticated workforces
Quick	Convenient, quick, clear and accurate one-stop services
Reliable	Strength, reputation, stability, reliability that are accepted both domestically and internationally